Resume

ALEXANDER J. TULLER

alexander.tuller@duke.edu | 908.507.9799 | alexandertuller.com

Education

DUKE UNIVERSITY, The Fuqua School of Business

Master of Business Administration

Marketing and General Management concentrations. Marketing Club Cabinet, Member Education

Additional clubs: Program for Entrepreneurs, Soccer, Triathlon, Net Impact

Durham, NC

2018

BUCKNELL UNIVERSITY

Bachelor of Arts, Psychology, Economics minor and customized business program

Designed interdisciplinary marketing concentration, selected as consumer behavior research assistant

Repeated service trips to Ireland, Nicaragua, and New Orleans led to organizing student-run trip to Miami (Habitat for Humanity). Elected fraternity ethics officer

Lewisburg, PA

2008

Experience

360i DIGITAL MARKETING, Advertising Account Management

Ranked Agency of the Year and consistently ranked on Ad Age’s Agency A-List

Account Supervisor, Toyota

·        Administered agency’s largest-ever integrated campaign on $4M automotive account by streamlining communication across 15 departments resulting in Team of the Year recognition

·        Aligned key client, vendor, and media relationships (Discovery, NASCAR, TED, NY Times) on Toyota’s award-winning teen safety campaign, contributing to over one billion media impressions, a 100% increase in account revenue, and a 64% “more likely to consider” sentiment increase

·        Bridged disconnected media and campaign objectives by linking banner payments to website engagements (instead of PPC); qualifying users led to more actions on site and decreased banner cost per engagement by over 75%

Account Supervisor, Miracle-Gro

·        Led agency’s first all-channel campaign (TV, print, radio, influencer, digital, social), resulting in a leadership role in coordinating a further nine fully-integrated campaigns across 30+ brands

·        Migrated Scotts Miracle-Gro account through 360i acquisition by coaching internal teams on client expectations resulting in recognition as employee of the quarter

·        Coordinated AeroGarden new product launch and Roundup seasonal campaign on $4M consumer packaged goods account by directing cross-functional teams, contributing to contract extension

New York, NY

2012 − 2015

DENTSU AMERICA & ML ROGERS, Advertising Account Management

ML Rogers acquired by Dentsu America; Dentsu Aegis is now world’s third largest agency network

Account Executive

·        Launched TV, radio, digital, and out-of-home campaigns for Blistex and Scotts Miracle-Gro by focusing on results instead of job description, resulting in Proactive Employee of the Year award

·        Transitioned projects and accounts through Dentsu acquisition resulting in unprecedented digital campaign success, including increasing Miracle-Gro’s Facebook fans from 3,000 to over one million

New York, NY

2010 − 2012

RUDER FINN, Public Relations Account Management

One of the largest independent global public relations agencies

Assistant Account Executive

·        Selected for highly competitive, Princeton Review-ranked Executive Trainee program resulting in promotion and increased responsibility on Novartis vaccines, oncology and clinical trial accounts

·        Directed PR material development, resulting in expanded role across multiple accounts due to attention to detail and time management skills in fast-paced environment

New York, NY

2008 − 2010

Additional Information

Honed public speaking skills at Theodore Roosevelt Birthplace Museum contributing 200+ volunteer hours

Co-founded agency’s #FuelGood program motivating group exercise with nonprofit donations, resulting in over 20 million steps

Co-created comedy website MyApokalips, resulting in 1 million+ all-time unique visitors

Hobbies: Ironman finisher, marathoner, adventure cyclist (4,200 miles cross-country)

 

PERSONAL INTERESTS:

Soccer (recreational leagues, English Premier League)     |     Presidential biographies

Civil War History     |     Video editing   |    Polar Bear Plunge, Coney Island

 

WORK SAMPLES:

Toyota TeenDrive365, 2015

 

360i FuelGood, 2014

 

Miracle-Gro, 2012

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